Pay per Clicks (PPC)
Pay per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
PPC’s are a great way to direct targeted traffic to your website. One can select specific targets relating to country/ territory and language. As advertisers are charged when the advert is clicked on, one can also budget their daily spend.
There are two primary ways for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click.
This value is based on the type of person the advertiser is expecting to receive as a visitor to their website. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing.
|
