Newsletters and Email Campaigns
Creating and sending email campaings to market your product
"Email newsletters are the best way to maintain customer relationships on the Internet."
- Jakob Nielsen, Internet Guru
 5 Reasons Why Your Business Needs a Newsletter:
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Keep in contact with your customers or clients – keep them up to date on your latest specials and products. Let them know what you are doing, and how you can assist them.
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Provide effective source of information to you customers that they can effectively use to better themselves or their business. Remember you have a vested interest in their success.
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Strengthen your relationship with your customers or clients. Become the company or person they turn to for assistance and services - remember you are their expert.
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Grab the attention of potential clients. Ask your customers to share the newsletter with other businesses and clients.
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Brand Awareness – newsletters assist in defining your businesses brand.
 New Anti-Spam Laws For South Africa:
Under the current laws in South Africa companies can send unsolicited marketing emails as long as they identify who they are and provide an unsubscribe service. However, new legislation, currently under review, would forbid companies from sending out mass marketing emails unless they have permission from the receiver to do so and also only to notify the receiver of a product similar to what they had original bought.
http://www.spamlaws.com
World's Top Spammer Faces Jail:
The world's top email spammer, 23-year-old Oleg Nikolaenko, was recently charged in a federal court in Milwaukee, Wisconsin for violating US anti-spam laws. Nikolaenko pleaded not guilty but according to the FBI he is responsible for creating a spam-bot known as the MEGA-D that controlled over half a million computers worldwide and sent out up to 10 billion spam emails each day. |
