Do It Yourself Online Marketing

Follow our online marketing articles to discover how to successfully market your business or establishment.

Video Marketing in the Tourism Industry for your establishment or business

Video Marketing is a must for anybody in the Tourism Industry. If done correctly, it will sell your desired destination or establishment with ease.
If the question is: “Where do I start?”

Online Reputation Management and Why Is It Important

Ego Surfing, commonly known as Googling yourself, is the best thing you can do to save your reputation.

The first step to managing your online reputation is by monitoring what is being said about your property. Businesses worldwide, both large and small, duel daily by using the bubble-edged sword of Internet power. You need to monitor these comments and respond to them accordingly, even the negative ones. And if nothing is being said about your property, well, that’s a problem in itself.

Developing Your Social Marketing Strategy

Developing and online brand does not mean that you need to ensure that your business or establishment is featured on every possible blog, forum, social network and website. Your time and money is better spent reaching your targeted audience.

read more about developing your Social Marketing Strategy

Making Newsletter Campaigns Work

Newsletter campaigns are a great way to market your business or property as they offer direct marketing to potential clients.
You are able to market new specials or products on offer as well as update your potential clients on your company’s news.
Increasing your Newsletter Opening Rate
No matter how big your database is, an average of 20% of your contacts will read your newsletter.

However there are various ways to increase your opening rate: